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Cultural Voice

Published on Thursday, 29 September 2005
The aim of a good design is to create a meaningful experience for the person who uses that design. That is why usability, accessibility, colour choices and other factors play a part in the creative vision.

A website these days has a long term vision. It won't be around for just three months, six months or a year. It will, more often than not, be a permanent fixture delivering content to the people who need it.
This is where creating something that is of value in all models - business, community and culture, come into play. The various pieces of a website, along with the various teams that all play a part in creation and maintainence of that website, need to be able to transcend whatever constraints they find inside the system or outside of it (e.g. feature creep). This is why a holistic viewpoint on the design and delivery of a website matters. It allows integration of technologies, ideas, cultures, and in the end, further encourages creative thinking.
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