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To Tell A Story

Published on Sunday, 27 February 2005
As I write this, I'm working on translating a 14,000 page static site into an effective online content management system and another 9,000 page site into something which has web standards and accessibility. In both projects, the same issues have arisen, in regards to usability, scalability and how these factors affect content.
The cornerstone for any content management system, from where I stand, is how well it manages it's content. The template systems and backend code is secondary to how the content is managed. Content management should be kept simple, and intuitive to the end user so that they can author good copy.

Keeping everything simple, even if the actual backend processes are complex, is the primarily selling point of any content management system. Otherwise those who use the CMS may have an aversion to managing what they have been given.

To create great content, you need to tell a story. That story may be about your wedding, your life, your product or your company. It is telling that Google recognises the power of blogging tools, including it's acquisition and management of Blogger,? to deliver good content. What does Google see that is valuable to the web in the blog and similar content management systems ?? Content that always remains fresh, current and focussed on the topic at hand is valuable to search engines.

It is this freshness that means content, more than design or implementation, is what drives the Internet, and helps product turnover.
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