Home arrow Services arrow News arrow Design arrow Social networking online

Social networking online

Published on Friday, 27 April 2007

Gene Smith has an interesting blog post on the "seven elements of social software":

  • Identity - a way of uniquely identifying people in the system
  • Presence - a way of knowing who is online, available or otherwise nearby
  • Relationships - a way of describing how two users in the system are related (e.g. in Flickr, people can be contacts, friends of family)
  • Conversations - a way of talking to other people through the system
  • Groups - a way of forming communities of interest
  • Reputation - a way of knowing the status of other people in the system (who's a good citizen? who can be trusted?)
  • Sharing - a way of sharing things that are meaningful to participants (like photos or videos)

Smith then introduces the "social software honeycomb", a neat and useful visualization of this concept:

The dark green hexagon is the focus of the system; the light green hexagons are the supporting elements. This means, as social media matures across the web, difference in personality will affect difference in usability and product behaviour. After all, why is Digg now the new Slashdot ?

In designing the systems we use in the online marketplace, it must be paramount that the systems reflect the needs and direction that the user want. In this way, the Myspace halo effect may not be as profound as first thought, due to other social media software delivering a much richer experience than Myspace itself.

blog comments powered by Disqus

“Design is so critical it should be on the agenda of every meeting in every single department.”


Welcome to Absalom Media

Delivering web accessible websites

Absalom Media seeks to deliver industry best practice website usability and design for your budget.

As we are upgrading systems, login has been disabled.

Account management

As we are upgrading systems, account management has been temporarily disabled

What are you looking for?


Join us on Facebook

Follow us on Twitter

Talk to us on Skype

Generated in 0.56977 Seconds